Fashion is as a tool for self-expression that in the past decade became repetitive, uninspiring and dull. So in the search for special and exciting garments and accessories RÜDA was born. RÜDA as a brand is meant for everyone and anyone who wants to have fun with fashion, is not afraid to stand out and show their individuality. A RÜDA scarf is definitely a statement piece where the contemporary wearable design and traditional art meet. The combination of high quality fabrics and distinctive design is the fundament of RÜDA. Each design is created by using water marbling (ebru) method which creates fractal and free form design that is combined with finest silk. We don't follow trends or create them. We make beautiful and unique accessories that will stand the test of time.